ZERØ
Sustainability And Decarbonization Consulting For Sport And Outdoor Industries
We help sport and outdoor organizations move from commitment to implementation, building the evidence-based foundations that turn sustainability strategy into measurable results.
BUILT FOR SPORT
BUILT FOR SPORT
ZERØ is a leading authority on sustainability and decarbonization in sport and outdoor industries.
We work with sport and outdoor organizations that are serious about sustainability and want to make sure their investments deliver.
Most sustainability initiatives don't fail because of a lack of ambition.
They fail because the structural, cultural, and behavioural conditions needed to make them work were never put in place. Organizations across sport and outdoor industries are investing significant resources into sustainability programmes, green partnerships, zero-waste facilities, decarbonization roadmaps, only to find that those investments don't deliver.
Wasted spend, missed targets, and eroded stakeholder trust are the result. The strategy is rarely the problem. The implementation is.
We Close The Gap Between Strategy And Results.
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Before we recommend anything, we identify exactly why your current or planned initiatives are not working. That means primary research, interviews, and diagnostic work with your staff, customers, and stakeholders. Most consultants skip this step. It is the most important one.
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A sustainability strategy is only as good as the organisational conditions surrounding it. We design the policies, training, education, and communications infrastructure that need to be in place for an initiative to actually land.
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We do not deliver a report and disappear. We stay engaged through rollout, tracking adoption, troubleshooting barriers as they emerge, and adjusting the approach based on what the evidence tells us.
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Every engagement we undertake is informed by peer-reviewed research into sustainability transitions, decarbonization strategy, and environmental communication in sport and outdoor industries. Our strategies are built on evidence, not assumption.
Explore Our Services
We offer end-to-end support or can be engaged at any stage: audit, strategy, or implementation.
Internal Sustainability Transitions
We work with organizations to identify why their internal sustainability initiatives are stalling and build the structural, cultural, and behavioural conditions that make them succeed. Our focus is the human and organizational side of sustainability transitions — why employees are not adopting new systems, what is blocking behaviour change, and what policies, training, and education need to be in place for an initiative to land. Where technical expertise is required, we coordinate and manage specialist partners as part of a cohesive engagement.
Customer-Facing Sustainability Programmes
We design the structures, education, and partnerships that make it possible for fans, guests, and customers to participate in your sustainability initiatives. Most customer-facing programmes underperform because the structural barriers to participation were never addressed. We identify those barriers first, then build programmes around them.
Sustainability Communications and Storytelling
We translate sustainability work into clear, credible communication that moves internal teams and customers to action. From initiative announcements and consumer education campaigns to ESG reporting support and internal change messaging, we help organisations communicate their sustainability efforts in ways that build trust, drive behaviour change, and strengthen brand reputation.
Case Study: Rowing British Columbia | Row Electric
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Row Electric identified low adoption of electric outboard motor at clubs across British Columbia. They initiated an engagement to identify why and increase engagement with their decarbonization initiative.
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We led the implementation phase, conducted primary research into barriers and facilitators, and identified knowledge gaps, lack of first-hand experience, and infrastructure limitations as the core obstacles.
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Education and communications strategy developed to address those barriers, findings contributed to a BC Hydro policy document on marine transportation electrification, disseminated across the BC rowing community.
