End-to-End Sustainability Consulting, or Support At Any Stage.
We offer three core service areas, each designed to address a distinct challenge in the sustainability transition. We can be engaged across the full cycle or brought in at a specific stage depending on your organizational needs.
Ø1: Internal Sustainability Transitions
Most organizations have sustainability goals. Few have the internal conditions to achieve them. We work with sport and outdoor organizations to identify why their sustainability initiatives are stalling and build the structural, cultural, and behavioural conditions that make them succeed.
Our work focuses on the human and organizational side of sustainability transitions: why employees are not adopting new systems, what is blocking behaviour change, and what policies, training, and education need to be in place for an initiative to actually land. Where technical expertise is required — emissions accounting, energy systems, waste auditing, etc. — we coordinate and manage specialist partners as part of a cohesive engagement.
Organizational barrier analysis. Stakeholder interviews and surveys. Policy and training recommendations. Employee education programme. Implementation roadmap. Technical specialist coordination where required.
Deliverables Include:
Best Fit For:
Professional sports teams and leagues, outdoor and apparel brands, ski resorts and sport venues.
Entry Points:
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A standalone assessment of your internal sustainability initiatives: what exists, what is being adopted, what is not, and why. We identify the structural, cultural, and behavioural barriers standing between your organization and its sustainability goals.
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A research-backed roadmap for your internal sustainability transition focused on the organizational conditions, policies, training, and education needed to make your initiatives succeed, as well as the technical specialists needed to support them where relevant.
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Hands-on guidance through rollout — running interviews, surveys, and ongoing barrier analysis to ensure the right conditions are in place as your initiative develops.
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Diagnostic through implementation in one cohesive engagement. The most effective path to lasting, measurable change.
Ø2: Customer-Facing Sustainability Programmes
We design the structures, education, and partnerships that make it possible for fans, guests, and customers to participate in your sustainability initiatives. Customer-facing programmes are where the most visible sustainability investments are made, and where the most money is wasted when the conditions for participation are not in place.
A free transit partnership means nothing if the schedule does not align with game times. A zero-waste facility fails if guests do not know how to sort correctly. We identify those gaps before they become expensive mistakes.
Organizational barrier diagnosis. Stakeholder interviews and surveys. Customer and fan behaviour assessment. Strategy and implementation roadmap. Education and communications programme design. Structural and policy recommendations. Technical specialist coordination where required.
Deliverables Include:
Best Fit For:
Professional sports teams, sport venues, ski resorts, outdoor events and festivals.
Entry Points:
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A diagnostic of your current customer-facing sustainability initiatives. We identify what exists, what is being used, what is not, and the structural and behavioural barriers behind the gap.
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Programme design built around the barriers identified in the diagnostic phase, not assumptions. We develop a tailored strategy that addresses the specific structural, cultural, and behavioural obstacles standing between your organization and meaningful customer participation.
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On-the-ground guidance through rollout. We ensure the right systems, signage, education, and partnerships are in place before launch.
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From barrier diagnosis to full implementation in one connected engagement, so nothing gets built without understanding what will make it work.
Ø3: Sustainability Communications and Storytelling
We translate sustainability work into clear, credible communication that moves internal teams and customers to action. Organizations doing meaningful sustainability work often fail to communicate this work effectively, and organizations that communicate before the work is in place risk credibility damage. We help organizations do both well: build the work, then tell the story.
Communications audit. Initiative announcement strategy. Consumer education content. Internal change messaging. ESG and sustainability reporting support. Social and digital content.
Deliverables Include:
All client types. Can be delivered as a standalone engagement or integrated alongside Services Ø1 and Ø2.
Best Fit For:
Entry Points:
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A review of how your sustainability work is currently being communicated internally and externally, and a plan to do it more effectively.
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Standalone content creation for internal or external audiences. Initiative announcements, consumer education materials, internal change messaging, ESG and sustainability reporting support, social and digital content.
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Communications and education built alongside your sustainability strategy from the start, not bolted on at the end.
Ø4: Optional Environmental and Sustainability Education
We also offer staff education and workshop programming as a standalone engagement or integrated alongside any of our core services. Get in touch to discuss.
Our Process
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01. Diagnostic
We identify why your sustainability initiatives are not gaining traction. Through interviews, surveys, and primary research, we map the barriers standing between your organization and its goals.
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02. Strategy
We develop a research-backed roadmap built around what we found in the diagnostic phase. A plan designed specifically for your organization, your people, and your context.
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03. Implementation
We stay engaged through rollout. As conditions change and new barriers emerge, we adjust the approach. Where technical specialists are needed, we coordinate and manage them as part of the engagement.
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04. Results
Measurable behaviour change, improved adoption rates, and sustainability initiatives that deliver on their original intent. We track outcomes against the barriers we identified at the start so you can see exactly what shifted and why.
Featured Project
Rowing British Columbia: The Row Electric Project
Accelerating the adoption of electric outboard motors across British Columbia's rowing community.
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Row Electric, Rowing BC's initiative to decarbonize rowing club operations across British Columbia, had a participation problem. Electric outboard motors were available and the initiative was actively promoted, yet adoption at clubs across the province remained low. The reasons were unclear, and without understanding what was driving that resistance, any further investment in the initiative risked the same outcome.
Rowing BC initiated an engagement to identify why clubs were not adopting the technology and to develop a strategy for increasing meaningful participation
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We led the implementation phase of the Row Electric initiative, bringing a research-driven approach to understanding what was standing between clubs and adoption.
Through primary research including interviews and surveys with club members, administrators, and key stakeholders across British Columbia, we mapped the barriers and facilitators influencing adoption. Three core obstacles emerged:
Lack of first-hand experience. Clubs had little to no direct experience with electric outboard motors. Without the opportunity to trial the technology, scepticism and uncertainty were high.
Knowledge gaps. Club members and administrators did not have sufficient understanding of how electric motors performed relative to traditional motors, what maintenance looked like, or what the real-world implications of switching would be.
Infrastructure limitations. Significant structural barriers existed around charging access, maintenance support, and repair availability. Even clubs interested in adopting the technology faced practical obstacles that made the transition feel unviable.
Those findings directly informed the development of an education and communications strategy designed to address each barrier specifically — building first-hand experience opportunities, closing knowledge gaps, and providing guidance on navigating infrastructure challenges.
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A targeted education and communications programme was developed and deployed across the BC rowing community, directly addressing the barriers identified through our research.
The findings from this engagement contributed to a policy document developed in collaboration with BC Hydro on the electrification of marine transportation in British Columbia. The work extended beyond the rowing community, informing provincial policy discussions on how to accelerate the transition to electric marine transportation more broadly.
The full case study and accompanying report are available for download below.
Not sure where to start?
We can help you figure out where your organization is and what kind of support would make the most difference. Get in touch and we will take it from there.